My employees always seem to have a good laugh when they see me doing something new at the shop. I often hear “Here he goes again,” or “Now what are you doing?” Well, success does not come with being content. Sitting back or relaxing is fine to do, as long as you are thinking about your game plan. I believe businesses are succesful when they are always revaluating their product lines, their displays, their processing methods, their stock, their organization, and their advertising program.
Currently, I am in the process of changing our website for the fifth time in four years. I also have changed my showroom about five times too. Why all the changes? Well, I have not been satisfied. Just like in life, we are all working towards a better life, and in business it is no different. A stagnant business is a dying business. You must keep the business fresh and always new and when you reach the point when you just don’t care anymore, well that is the time you get out.
Many people make the mistake of building up their business, getting it right where they want it, and then ride it out. The problem is, there are many bumpy roads that are not able to be seen. If we do not stay engaged in our business, we lose sight. We start losing touch of where the industry is heading, what the latest technologies are, and what new products are being offered by your competitors. It is our job as business owners to consistently drive our business towards future success. Yes, we also have to spend those profits. Not only to make more money, but to help build that concrete foundation, for the concrete is always getting cracks.
So, in a nutshell, this helps explain our new website design. Is it perfect? Are we content? No. And I am glad, for complete happiness is not healthy for business.
Sincerely,
Gregory Slossar, Owner
Saymore Trophy Company
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