There are many ways a business can advertise and cutting back on any advertising dollars can be risky. Business signage is relatively inexpensive and can offer an advertising boost without monthly payment commitments. When we talk about business signage we are not just talking about a new replacement sign for your business. Many times, businesses can help adveritse their business by introducing additional signage, such as A-Frame signs, Promotional banners, Showroom Signs, or site signs.

Recently, I had my barn painted and when I asked about his usage of site signs (signs that contractors stick into the yard after the work is done) he replied that he had a pretty good customer base and stays fairly busy. This is the common mistake many businesses make – We stay busy, we never needed to advertise before, maybe we will some other day. Yet, simple signage is very affordable, which allows for constant change according to the business climate.

Full color printed banners can run between $50 and $300 dending on the size and really is such a low cost when compared to other forms of advertising. I don’t know the exact numbers, but the thought goes that the cost to gain a new customer compared to selling more to existing customers is extremely high. For example, I can spend $100 in my showroom and in return gain $1000 in sales; however, I can spend $1000 on a new customer campaign and gain $100 in sales. Now, I am not saying you should not actively seek new customers, but during a downturn economy, don’t be afraid to spend a little money to achieve additional sales.

One final example is of a businessman who has refused to advertise, grow his business into the new digital age, or update his showroom with new products.  He is still in business but is suffering greatly. His reduced sales caused him to cut back from his already cut back approach to business. Customers want to use credit cards, but are not accepted. Also, customers too feel the affects of a downturn economy and will shop around even though they have been customers with this business for many years. The downward spiral has begun and with no funds to turn the businesss around your survival is based soley on the generosity and loyalty of your customers.  Developing a loyal customer base can not start today to handle tomorrow; instead, starting today will handle the next economical downturn many years from now.

Sincerely,

Gregory Slossar, Owner
Saymore Trophy Company
Recognizing You Since 1959!

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www.SaymoreTrophy.com

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