Competition is fierce. What does one do when competitors attack from all angles? Once, small companies would compete against large companies by offering lower prices. Now, in this age of Big Box Stores, the big companies offer prices lower than many competitors can sell at and stay in business. I believe customers should be respected and prices should be set so a company can pay the bills, the employees, and come out with a slight profit at the end of the year. Unfortunately, companies have become greedy over the years and strive for huge profits. This in return causes customer to look for lower prices, and when the big companies see their losses, they follow suit to drive out the competition. My philosophy is that if we all can run our businesses fairly, we can all have an income. But greed seems to trump, and sadly, businesses fail to realize the damage they create by following such patterns.
How does David beat Goliath in this new economic trend? Better service? Maybe, but customers generally find competitors services adequate enough. We have introduced a program that takes these problems head on. No cards, no gimmicks. Just a simple program to help build our brand and to maintain customer loyalty. So, if you are a customer and are interested in our program, contact me and I will fill you in. I wish I could tell you all about it here, but Goliath is watching.
Sincerely,
Gregory Slossar, Owner
Saymore Trophy Company
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